In my short career (2 years) of online marketing and affiliate marketing I’ve made over 30 websites. Some are doing really well and some are just sitting there and collect digital dust.
The websites that I have a larger passion for, tend to do a lot better than the ones where I don’t really care as much about. Which is actually a shame as I did put a lot of effort into those sites to get them ranked or at least put some content on.
Some of my sites that I do care a lot about and have success;
www.myrun.com.au is one of my larger sites as I have a love / hate relationship with running. And I think a lot of people have the same so I thought it would be fun to write about my personal running journey. I’ve made the Yahoo! Australia Homepage twice (through a post on Banzai, which is the sports website of Yahoo!) and generally got a bit of traffic to this site. I get about 1500 – 2000 visits a month on this site. (More behind the scenes on this here)
www.thelongtailproreview.com is one of the affiliate sites I created for a contest I entered. I was already using this keyword search tool for my niche websites and affiliate sites. So it was a lot easier for me to write about as I was loving the product and could write some good content about it. Since I also have Market Samurai, but I just found this tool a lot better (and faster) so it was an easy win – win to write about Long Tail Pro instead of Market Samurai.
A lot of people use they keyword tool from Google (which is great) but if you set up more sites than one you should try to make the most of your time. You can read about it in my comparison of Google Keyword tool vs Long Tail Pro blogpost. I actually used this website as a case study on how to start your first Niche Website
www.henrycavillworkouts.com is one of four sites that I have which are in the “celebrity workout niche” and perform quite well. They did get a hit during the Penguin update (more on that here) but they gaining traffic again which is excellent. I created these with the knowledge that Ryan Magin taught me in a few of his course, one of them Affiliate Blog Empire, is specifically designed to teach you about creating smaller niche websites. Ryan gives a lot of free content via Facebook / Private Webinars etc and I’ve learned quite a few tricks of the trade so check him out too.
As you see the Facebook fans are far over a 1000 which is awesome! These numbers came this way just buying $50 bucks worth of Facebook ads until I hit the 300 fans mark. The rest is posting / sharing something every day and promote new content on the site via Facebook. Currently there are about 10 posts on the site and I haven’t touched it in over 6 months.
A few of the posts I wrote myself and a few I outsourced via Odesk and Iwriter. Each article which was about 500 and more cost me about $5 per post. Which in my opinion was money well spend as I didn’t have to sit and write it myself. I could focus on other things.
Some of my sites that I do care less about and aren’t so great;
www.electricity-comparison.com.au is one of those sites that have a lot of potential but for some reason I’m not doing enough with it. This sites actually earns me about $20 -$30 in Adsense every month but it could be a whole lot more. I only have 1 backlink to this site from a popular forum which 85% of my traffic to this site. Which is insane (as in good)… and stupid at the same time…
So I should spend a sh*tload of time to actually build this site into something that actually converts a lot better and getting a proper theme for it. I actually found a theme that I would love to use and it is this one:
This theme looks absolutely amazing (you can download it for free here) but is a lot of customization from the basic layout to the layout above. I read this post on onlineincomelab.com where Trent Dyrsmid bought howtocleananything.com site and goes through on how he is improving the site. The value of the site at the time that he purchased it was $5,000; roughly 10-12x it’s monthly cash flow.. which is something I can’t afford but it did trigger me to actually buy a website instead of building it myself.
www.howtorun.com.au This was (and still is) the only site that I build using an HTML template (you can download it for free here) and just mucked around. Funny thing was that I ranked high in Google on the phrase “how to run” fairly quickly but a few Google updates later this dropped quite a bit. I actually don’t know how I rank now.
But this is a website purely to promote an affiliate product which is for expert runners. I should have done this a bit differently as the market of experienced runners is harder than beginners. And also a lot smaller.. but you learn something every day.
Why I bought two Adsense sites
When I first started out I bought a website which was monetized via Adsense and Clickbank working on a WPRobot (autoposting software) and this failed.. hard..
I had NO idea what I was doing. The domain www.fighterbodies.com (expired) was about how to get the perfect fighter body like the guys from the UFC. I do like to watch UFC fighting but with my zero experience of the market and sort of passion for UFC it was doomed to fail.
If I would have bought the website now, I would have done it differently and a lot better. But that’s the way the cookie crumbles and you move on.
I came across this adsblogpost by Adsense Flippers (great website) where they debate Niche Sites vs Authority Sites. The discussion is great, as it is very current with all the updates that Google has put out. Niche sites are becoming more fragile but it also depends what you exactly do with those sites.
Anyway, I came into contact with Mike Thomas from the Mike from Maine website (he was in favour of Niche Websites) and he was actually selling websites on his blog. You can check out the websites that he has for sale here
Since I wasn’t interested in setting up a new website myself I thought I would try and give a already build website a go. Since the website already had traffic (and revenue) I couldn’t really go wrong. I paid about $200 dollars for one of the website and Mike helped me transfer the site into my name.
On a sidenote, Mike did an excellent job in helping me with this. His tutorials are perfect to follow and he was available whenever I wanted on Google Chat. So Kudos for Mike on that front.
There were a few things I was looking for when I bought the sites;
- Decent CPC of min $1 and higher
- Minimal of 1000 local searches per month
- Ability to rank higher (so I could increase my revenue)
- Some sort of affiliation with the product / website (Health / Fitness / Workout)
So me buying a website saved me quite a bit of time as I didn’t have to do the keyword research and hope the site would perform and actually earn some money.
It is a perfect and low labor intensive way of building your online portfolio (for a lack of a better word). I’m not sure if I keep doing this all the time as sometimes I do like to build my own sites and get them going.
I also wanted to know what Mike was using to build his sites and what plugins. So it gave me a way to pull back the curtains and look what is happening behind the screens. Which was quite interesting I must admit.
So there you have it, my reasons behind buying two Adsense websites instead of building them myself. I’ll go into more detail what is happening with all the sites that are mentioned in later blogposts so you get a feel what is happening behind the scenes on this blog.
Hope you enjoyed this post and feel free to share it with your friends online. If you have any questions, please let me know in the comments below. I wrote a follow up post with details on the MyRun.com.au website here