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Quantitative Methods For Business

RRP $453.99

Written with the non-mathematician in mind, QUANTITATIVE METHODS FOR BUSINESS, 13E by award-winning authors Anderson, Sweeney, Williams, Camm, Cochran, Fry, and Ohlmann equips your students with a strong conceptual understanding of the critical role that quantitative methods play in today's decision-making process. This applications-oriented text clearly introduces current quantitative methods, how they work, and how savvy decision makers can most effectively apply and interpret data. A strong managerial orientation motivates learning by weaving relevant, real-world examples throughout. The authors' hallmark "Problem-Scenario Approach" helps readers understand and apply mathematical concepts and techniques. Instant online access provides students with Excel worksheets, LINGO, and the Excel add-in Analytic Solver Platform. Using Microsoft Excel to develop spreadsheet simulation models, the thoroughly revised Chapter 16 explains how to construct a spreadsheet simulation model using only native Excel functionality, while the chapter appendix covers how the use of Excel add-in Analytic Solver Platform facilitates more sophisticated simulation analyses. Data Tables and Goal Seek Excel features were also added to Appendix A to help in the construction of spreadsheet simulation models. The 13th Edition includes a more holistic description of how variable activity times affect the probability of a project meeting a deadline, while maintaining simplicity by showing when using the critical path for these calculations is reasonable. In addition, numerous all-new Q.M. in Action vignettes, homework problems, and end-of-chapter cases are included throughout.


Business Communication In A Week

RRP $19.99

Learn in a week, what the experts learn in a lifetime.

Communication at work just got easier

We live in an age when the number of ways in which we communicate in business is constantly increasing. Years ago, we simply had face-to-face communication, phone and letter. Now we also have more, including email, websites, blogs... and yet, if we are honest, alongside this increase in the ways in which we communicate has come a decrease in the level of effective communication.

This book is full of positive guidelines to help you communicate more effectively. You may not be able to change the way your company or organization works, but you can change the way in which you work.

Whether you choose to read it in a week or in a single sitting, Business Communication In A Week is your fastest route to success:

  • Sunday: Know your aims. Who are you writing to/for? What is your message? What response do you want those you are communicating with to make?
  • Monday: Listen carefully as colleagues explain the challenges they are facing. When you listen, you show you value your colleagues as individuals.
  • Tuesday: Write clearly. Think creatively about what you want to express, organize your thoughts and then draft and edit your email or report.
  • Wednesday: Organize better meetings. The key to a successful meeting lies in its preparation, especially why you are holding it, who needs to be present and what you will consider.
  • Thursday: Give successful presentations. Prepare well, knowing your audience and your key messages, backed up if necessary by useful visual aids.
  • Friday: Build strong working relationships. Good working relationships are the glue that holds an organization together. How can you cultivate stronger working relationships?
  • Saturday: Engage effectively online by building - and maintaining - an accessible website and networking by means of social media.
About the Author

Martin Manser has been a leading communication trainer for many years. His books on written communication have been on bestseller lists, and he has taught a range of courses at London College of Communication and at many global organisations.


Tumblr For Business

RRP $13.19

The world is changing. The way we do business, the way we shop, the way we socialize and the way we run successful marketing campaigns In Tumblr for Business, Gabriela Taylor, an expert in online marketing and social media, shows you not only how Tumblr can be used to showcase your brand to a worldwide audience, but also how to create social buzz and take your business to the next level. Amazon reviewer Andrew David states, "Gabriela Taylor really knows how to keep things simple but detailed, which I liked because I did not know what I was doing at the start." If your customer demographics skew young, your business and Tumblr could be a perfect match, since half of Tumblr's users are under 25. There are 100+ million Tumblr blogs and only 67+ million sites running on WordPress. The popular website, valued at $1 billion plus, allows the use of multimedia and can brag of 13 billion global page views in just one recent month and 75 million posts daily. "This book is really a soup to nuts guide on how to register for and set up a Tumblr blog to advanced Tumblr marketing strategies for your product or service," says Amazon reviewer Jennie Zahn. "Gabriela Taylor also provides other ways to use Tumblr to make money. Is it the ultimate guide? I'd have to say Yes. It's the best guide I've read for Tumblr. There's a thoughtful comparison of Tumblr and other social media sites like Facebook & Twitter." Zahn also liked the "step-by-step instructions to set up and enhance a Tumblr site. There's also great information on how to integrate other tools and features with Tumblr. . . .I thought the best part covered advanced strategies and monetization. Taylor writes clearly and is obviously an expert Tumblr user. I also think the book is underpriced for what you get. I'd highly recommend it for anyone considering using Tumblr at any level."


Modeling By Nonlinear Differential Equations

RRP $232.99

This book aims to provide mathematical analyses of nonlinear differential equations, which have proved pivotal to understanding many phenomena in physics, chemistry and biology. Topics of focus are autocatalysis and dynamics of molecular evolution, relaxation oscillations, deterministic chaos, reaction diffusion driven chemical pattern formation, solitons and neuron dynamics. Included is a discussion of processes from the viewpoints of reversibility, reflected by conservative classical mechanics, and irreversibility introduced by the dissipative role of diffusion. Each chapter presents the subject matter from the point of one or a few key equations, whose properties and consequences are amplified by approximate analytic solutions that are developed to support graphical display of exact computer solutions


Business Ethics

RRP $273.99

This book provides essential reading for anyone with an academic or professional interest in business ethics today.



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