10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use Includes Sales Funnel and Landing Page worksheets. Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities in just a few months. Among the specific details you'll learn are: - How lead-generating websites are arranged (and why they usually don't require expensive website design or custom programming) - Why knowing your customers is the first step toward giving them what they want, and how to get the detailed information you need - What smart companies do to turn search engine traffic and social media followers into potential customers - How you can deal with huge increases in leads without spending endless hours at the office or paying more in overhead costs ... and a lot more.
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
WHAT IS SOAP, ANYWAY?By making your own soap, you reduce the amount of chemicals you are using in your skin-care products.
Rule-basedevolutionaryonlinelearningsystems, oftenreferredtoasMichig- style learning classi?er systems (LCSs), were proposed nearly thirty years ago (Holland, 1976; Holland, 1977) originally calling them cognitive systems. LCSs combine the strength of reinforcement learning with the generali- tion capabilities of genetic algorithms promising a ?exible, online general- ing, solely reinforcement dependent learning system. However, despite several initial successful applications of LCSs and their interesting relations with a- mal learning and cognition, understanding of the systems remained somewhat obscured. Questions concerning learning complexity or convergence remained unanswered. Performance in di?erent problem types, problem structures, c- ceptspaces, andhypothesisspacesstayednearlyunpredictable. Thisbookhas the following three major objectives: (1) to establish a facetwise theory - proachforLCSsthatpromotessystemanalysis, understanding, anddesign;(2) to analyze, evaluate, and enhance the XCS classi?er system (Wilson, 1995) by the means of the facetwise approach establishing a fundamental XCS learning theory; (3) to identify both the major advantages of an LCS-based learning approach as well as the most promising potential application areas. Achieving these three objectives leads to a rigorous understanding of LCS functioning that enables the successful application of LCSs to diverse problem types and problem domains. The quantitative analysis of XCS shows that the inter- tive, evolutionary-based online learning mechanism works machine learning competitively yielding a low-order polynomial learning complexity. Moreover, the facetwise analysis approach facilitates the successful design of more - vanced LCSs including Holland s originally envisioned cognitive systems. Martin V
Much of your company's success in global trade will be determined by how well you manage contracts and agreements for sale or purchase. Mastering the Business of Global Trade: Negotiating Competitive Advantage Contractual Best Practices, Incoterms, and Leveraging Supply Chain Options explains the key elements any international business person must know, but more importantly, it also describes how to use negotiation skills, leveraged options, and Incoterms to extract the maximum benefits from your supply chain.
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